Kawaiipop
Objective
Kawaiipop is a personal brand development project aimed at improving my skills in SEO, analytics, and digital growth. I built and optimized the website, researched keywords, experimented with marketing channels, and grew Pinterest visibility to over 200k monthly views. The objective is to create measurable results that strengthened my understanding of online audience behavior and brand scaling.
What i've done
1. Built and managed the brand's website.
2. Developed and executed SEO strategies.
3. Wrote and optimized blog content.
4. Grew Pinterest visibility to 200k+ monthly views.
5. Created and managed digital branding assets.
6. Conducted market research and trend research.
Creative Process
1. Research: Analyzed market trends, competitor brands, and audience interests using Pinterest Analytics, Google Trends, and niche research.
2. Sketching: Outlined brand concepts, content ideas, mood boards, and early product themes to establish the visual direction.
3. Digital Design: Built the website layout, created branding assets, designed graphics, and structured SEO optimized content.
4. Refinement: Adjusted visuals, improved user flow, revised copy, and optimized posts based on analytics and search data.
5. Launched the brand site, implemented the content strategy, and established a scalable system for ongoing growth.
Results
Through Kawaiipop, I successfully grew the brand's digital presence from the ground up. Withing three months, I increased Pinterest visibility to over 200,000 monthly impressions with fewer than 40 posts, demonstrating strong content strategy and audience targeting. The website reached page one ranking for its main keyword through consistent SEO optimization and blog writing. By analyzing search trends and user behavior, I drove organic traffic and built a functional brand identity, website, and content system that can be scaled or adapted for future projects.
Conclusion
Overall, Kawaiipop proved my ability to create and grow a digital brand independently. The project strengthened my skills in SEO, branding, content creation, and data driven decision making while showing that I can learn quickly and manage multiple tools without supervision. Even though the brand is early stage, it demonstrates initiative, creativity, and the ability to generate real traction with limited resources. This experience highlights my readiness to contribute to any role requiring digital skills, organization, and strong self direction.