a.m.f luxe detail

role

Owner

client

Private Vehicle Owners

recognition

Five Star Reviews

year

2025

Launch Project

Objective

To build a professional digital presence for a local service business and implement a lead generation system that consistently captures local high-intent customers.

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What i've done

1. Brand Development: Created a professional visual identity and logo to build immediate trust with high-end clients.

2. Local SEO: Set up and optimized a Google Business Profile to capture local "near me" search traffic.

3. Ad Management: Designed and ran targeted Google Ads campaigns to jumpstart lead flow.

4. Service Design: Structured a clear service menu and pricing model to simplify the customer booking process.

5. Direct Sales: Managed the full customer lifecycle from the initial inquiry to service completion and follow up.

6. Automated Tasks: Automated follow ups, reviews, and appointment rescuedulling.

Creative Process

1. Competitor Analysis: Researched local detailing competitors to identify gaps in service quality and digital professionalism.

2. Conversion Optimization: Designed landing page content focused on "Social Proof" (reviews and results) to increase booking rates.

3. Ad Strategy: Tested various ad headlines to see which service (e.g., "Ceramic Coating" vs. "Full Detail") had the lowest cost-per-lead.

4. Keyword Mapping: Identified local search terms (e.g., "Detailing in [Your City]") to focus SEO efforts.

5. Process Refinement: Created a standardized workflow to ensure consistent service quality and customer satisfaction.

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Results

  • 5.20% Click-Through Rate (CTR) on Google Ads, significantly outperforming the industry average.
  • Top 10 Google Maps ranking for local service-related keywords.
  • 3.85% Conversion Rate on inbound leads, resulting in a consistent stream of booked appointments.

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    Conclusion

    Running A.M.F Luxe Detail taught me the importance of Local SEO and Direct-Response Marketing. It proved that digital strategy isn't just for global brands it’s a powerful tool for scaling local businesses. I gained firsthand experience in managing every aspect of a business, from the "back end" marketing to the "front end" customer experience.