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kokoro fit
Objective
To design a user centered mobile solution that eliminates sizing uncertainty and language barriers for Western consumers purchasing from niche Japanese fashion brands.
What we've done
1. User Research: Conducted qualitative research to identify the primary pain points of international e-commerce shoppers.
2. Wireframing: Built low-fidelity skeletons to map out a seamless "Fit Check" journey.
3. Creating color pallet & typography pairings to match the
Creative Process
1. Searched forums to collect data on the problems western Jirai Kei clothing shoppers have.
2. Using that data I sketched interface ideas to try and solve how they can find reivews on clothes from their favorite jirai kei brands efficiently.
3. I branstormed what features would help out the most such as comparison tools, easy ways to upload how the clothes fit, and clothing fit converters to convert japanese mesurement to different regions.
4. Next I plan on match the
5.
Results
In progress
Conclusion
In progress